Background

My academic background is analyzing and making sense of complex structures. With a M.A. degree in Comparative Literature & Philosophy, I guess it’s pretty clear why I ended up building deep tech tools, right?

I’ve been in the digital industry for more than 20 years now. On my journey I learnt a couple of things that go beyond building smart products. My senior practice has been strongly influenced by the agile manifesto, sytemic thinking, leadership through clear alignment and driving an eye-to-eye stakeholder relationship. All of this has strongly shaped my beliefs:

Beliefs

• A good product comes from a good team: The product quality is almost always a reflection of the team culture and attitude (and ultimately of the organisation) behind it.

• Ask for the 3 W’s: What is the problem to be solved? For whom do we solve it? And why does it need solving? If you get thorough answers at the start, you’ll  save a whole lot of time & money in the end.

• Speak the language of those who you build for: Human-centered goes both ways: stakeholders have their own needs. Ignore them, and your best ideas go awry.

• Agile is a mindset: Learning means trying, ‚adapt and inspect‘ is the only way to move forward in complex situations.

• It’s systemic, baby: A project idea/initiative can be crazy good – if there’s an elephant in the room and you don’t discuss it, the best idea won’t make it.

Job Milestones

2021-23 – Senior UX consultant, UX&I Berlin
2016 – Co-Founder & Partner SPARK DIGITAL, Berlin
2013-15 – Executive Creative Director, Aperto/IBM iX Berlin
2007-08 – UX Director Neue Digitale Berlin
2003 – Started freelancing as UX designer
2000 – First steps as concept developer, working in cross-functional teams

Trainings 

2021 – UX Thinking (UX&I/Artop) 
2021 – Product Field (1-day training), Wolfgang Wopperer-Beholz 
2017 – Certified Scrum Product Owner (CSPO), Scrum Alliance
2012 – Creative Leadership, Institute of Creative Leadership, Berlin